Trust – our (Danish) most precious natural resource
People in Denmark are among the world’s most trusting of people they do not know. This high level of trust, closely intertwined with Denmark’s welfare model and non-corrupt institutions, contributes to strengthening the nation’s economy. Trust is also an attractive factor for foreign companies wanting to do business in Denmark.
“Trust is so natural to the Danes and such an integral part of their culture that it is like the water fish swim through: even though it’s all around them, they barely notice it’s there” (Kay Xander Mellish)
“Trust is worth its weight in gold” (article by Gert Tinggaard Svendsen)